Introduction
In the bustling landscape of Egypt’s consumer electronics market, Ray Store (operating under the Raya brand) has emerged as a powerhouse. As part of the Raya Holding group, this camera and electronics retailer has transformed from a distribution giant into the country’s number one online destination for all types of consumer electronics.
The Raya Empire: A Market Leader
Raya Store is not just another camera shop—it’s a cornerstone of Egypt’s electronics ecosystem. The company operates under Raya Trade, which is recognized as Egypt’s largest distributor of consumer electronics. Their reach is staggering:
- 70+ retail outlets across Egypt
- 8,500+ traders in their distribution network
- 65 retail stores serving customers nationwide
In 2025, Raya Electronics was honored with the “TechnoTime Excellence Award” for their outstanding operational performance and continued expansion in the Egyptian electronics market. Dr. Haitham Tharwat, the company’s Sales and Marketing Director, accepted this prestigious recognition, cementing their position as a market leader.
Rayashop: The E-Commerce Powerhouse
The crown jewel of Ray Store’s operations is Rayashop.com, Egypt’s first and largest e-commerce platform dedicated exclusively to consumer electronics. What started as a retail chain has evolved into a sophisticated omnichannel experience, seamlessly blending:
- Physical stores for hands-on product experience
- Digital platform for convenient shopping
- Mobile app (RayaShop App) for on-the-go purchases
Key Features of Rayashop
The Rayashop platform promises customers a unique online shopping experience with several standout features:
- Fast Delivery: Within 24 hours for Cairo and Giza orders
- Flexible Payments: Installment plans up to 36 months
- Convenient Pickup: Order online and collect from nearest store
- Secure Transactions: Cash on delivery option
- Warranty Protection: 2-year warranty on most products
Products and Services
Ray Store covers every major electronics category:
Camera Equipment
- Canon DSLR and Mirrorless Cameras
- RF and EF Lenses
- Cinema Cameras and Lenses
- Professional Camcorders
- Photography Accessories
Consumer Electronics
- Mobile Phones & Tablets
- Televisions
- Laptops & PCs
- Large & Small Appliances
- Kitchen Appliances
- Health & Beauty Electronics
The Authorized Canon Partner
Ray Store’s commitment to quality is demonstrated through their position as an Authorized Canon Service and Support Centre. This partnership means:
- Genuine products with full manufacturer warranty
- Professional service from trained technicians
- Comprehensive support for all Canon products
- Access to the full Canon product lineup—from compact cameras to professional cinema equipment
Canon’s authorized partners through Raya Distribution handle a wide range of products including DSLR cameras, mirrorless cameras, EF and RF lenses, cinema cameras, camcorders, and professional PTZ cameras.
Innovation and Growth
Raya Elite Financing
Ray Store has recently launched the “Raya Elite” application, a corporate financing solution designed for company employees. This innovative service offers:
- Financing limits up to 300,000 EGP
- Flexible installment plans
- Integration of consumer financing with e-commerce
Store Expansion
The company continues to expand its physical presence, recently opening the first phase of their largest branch yet in the Hadaeq El-Kobba area of Cairo. This new location spans an impressive:
Why Choose Ray Store?
For Camera Enthusiasts
- Authorized Products: Every Canon camera and lens sold is genuine with full warranty
- Expert Staff: Knowledgeable professionals who understand photography needs
- After-Sales Support: Comprehensive service centers for repairs and maintenance
- Competitive Pricing: Egypt’s largest distributor means better pricing for customers
For Electronics Shoppers
- Omnichannel Experience: Shop online or visit a physical store—the choice is yours
- Fast Delivery: 24-hour delivery in Cairo and Giza
- Flexible Payment: Installment options up to 36 months
- Wide Selection: Every major electronics category under one roof
- Trusted Brand: Part of the Raya Holding group, a major investment entity in Egypt
Contact Information
Service and Support
For customers who need assistance or service, Ray Store’s distributor network provides comprehensive support:
- Raya Distribution (Authorized Service Partner)
- Phone: 19900
- Email: rayadist.itdist.maintenance@rayacorp.com
- Service Centers: Multiple locations across Egypt for convenient access
Conclusion
Ray Store represents the evolution of camera and electronics retail in Egypt—from a traditional distributor to a modern, omnichannel powerhouse. With over 70 retail outlets, the largest e-commerce platform for electronics in the country, and a position as an authorized Canon partner, Ray Store offers photographers and electronics enthusiasts everything they need in one place.
Whether you’re a professional photographer looking for the latest Canon RF lens, a videographer seeking cinema equipment, or simply a consumer looking for quality electronics, Ray Store delivers with reliability, expertise, and the backing of Egypt’s largest electronics distributor.
